• e.l.f. Power Grip Primer with niacinamide bottle
  • e.l.f. gripping gel face primer for makeup
  • Dewy gel primer with 4 percent niacinamide
  • Translucent e.l.f. primer for all skin tones
  • e.l.f. vegan cruelty-free Power Grip Primer
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Frequently asked questions

What does this primer do?

It preps the complexion with a sticky gel texture that helps grip makeup for long-lasting wear while creating a dewy, glowy finish.

What skin types is it suitable for?

This primer is described as suitable for oily, normal, dry, and combination skin types.

Does it have a visible tint?

No. The formula has a translucent finish and is designed to work on all skin tones.

What is the key ingredient?

It contains 4% niacinamide, which helps visibly even skin tone and brighten the look of dullness.

Is this primer vegan and cruelty-free?

Yes. It is listed as 100% vegan, cruelty-free, and Leaping Bunny Certified.

Should I check the ingredient list on the package?

Yes. Ingredients may change or vary, so refer to the product packaging for the ingredient list on the item received.

e.l.f. — e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz

e.l.f. — e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz

Brand e.l.f.
$12.10 USD
$12.10 USD
Sale Sold out

Eligible $100+ one-time orders may ship free · Selected rate $14.99 or less

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  • Shipping across the U.S.
  • 30-day eligible U.S. returns
  • New condition
Shipping & delivery In stock and ready to order
  • SKU LFY-B93BE78E-01
  • Condition New
  • Processing 1–2 business days
  • Delivery U.S. delivery · Rates and delivery estimates shown at checkout
  • Profile Standard
  • Shipping U.S. Economy is $9.99 up to 5 lb or $14.99 over 5–10 lb. UPS/FedEx carrier-calculated services are shown at checkout.
  • Free shipping Eligible one-time orders with a $100+ merchandise subtotal qualify when the selected rate is $14.99 or less. Subscriptions and higher rates are excluded; checkout confirms eligibility.
  • Returns Eligible returns for orders delivered within the U.S. may be requested within 30 days after delivery.

Shipping policy Return policy

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The e.l.f. Power Grip Primer + 4% Niacinamide is a sticky gel-based face primer designed to grip makeup for long-lasting wear while helping visibly even and brighten the look of skin. Its translucent finish works across skin tones, delivering a dewy, glowy base at a smart below-retail-style value.

Key Features

  • Sticky gel primer texture helps grip makeup for long-lasting wear
  • Infused with 4% niacinamide to help visibly even skin tone and brighten dullness
  • Creates a dewy, glowy finish before makeup application
  • Translucent finish is designed to work on all skin tones
  • Suitable for oily, normal, dry, and combination skin types
  • Gel-based formula preps and primes the complexion
  • 100% vegan, cruelty-free, and Leaping Bunny Certified
  • Compact 0.811 fl oz size for everyday beauty routines

Premium beauty performance without the premium markup.

Popular beauty essential while quantities last.

Frequently asked questions

What does this primer do?

It preps the complexion with a sticky gel texture that helps grip makeup for long-lasting wear while creating a dewy, glowy finish.

What skin types is it suitable for?

This primer is described as suitable for oily, normal, dry, and combination skin types.

Does it have a visible tint?

No. The formula has a translucent finish and is designed to work on all skin tones.

What is the key ingredient?

It contains 4% niacinamide, which helps visibly even skin tone and brighten the look of dullness.

Is this primer vegan and cruelty-free?

Yes. It is listed as 100% vegan, cruelty-free, and Leaping Bunny Certified.

Should I check the ingredient list on the package?

Yes. Ingredients may change or vary, so refer to the product packaging for the ingredient list on the item received.

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