Frequently asked questions
How do I use this blush tint?
Apply a small amount to cheeks or lips, then blend quickly with fingers, a brush, or a sponge. Add another layer if you want more color.
Is the color buildable?
Yes. The formula is designed to be blendable and buildable, so you can create a sheer tint or a more noticeable flush.
Can it be used on both lips and cheeks?
Yes. This is a multi-use lip and cheek tint made for both areas.
What finish does it have?
It delivers a natural flush finish with a sheer wash of color.
Does it contain hyaluronic acid?
Yes. The formula is infused with hyaluronic acid to help provide hydration to skin and lips.
Is it vegan and cruelty-free?
Yes. e.l.f. states this product is 100% vegan, cruelty-free, and Leaping Bunny Certified.
e.l.f. — e.l.f. Sheer For It Blush Tint, Plums Up
e.l.f. — e.l.f. Sheer For It Blush Tint, Plums Up
Brand e.l.f.Eligible $100+ one-time orders may ship free · Selected rate $14.99 or less
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- Free shipping: $100+ one-time · rate ≤$14.99
- Shipping across the U.S.
- 30-day eligible U.S. returns
- New condition
Shipping & delivery In stock and ready to order
- SKU LFY-DF73DFF1-01
- Condition New
- Processing 1–2 business days
- Delivery U.S. delivery · Rates and delivery estimates shown at checkout
- Profile Standard
- Shipping U.S. Economy is $9.99 up to 5 lb or $14.99 over 5–10 lb. UPS/FedEx carrier-calculated services are shown at checkout.
- Free shipping Eligible one-time orders with a $100+ merchandise subtotal qualify when the selected rate is $14.99 or less. Subscriptions and higher rates are excluded; checkout confirms eligibility.
- Returns Eligible returns for orders delivered within the U.S. may be requested within 30 days after delivery.
Independent U.S. retailer. Brand names and trademarks belong to their respective owners.
e.l.f. Sheer For It Blush Tint in Plums Up is a multi-use lip and cheek tint designed for a sheer, natural-looking wash of color. The watery, buildable texture blends easily, adds hydration with hyaluronic acid, and brings everyday polish at a smart value.
Key Features
- Multi-use tint for lips and cheeks
- Plums Up shade delivers a sheer wash of color
- Watery texture blends easily into skin and lips
- Buildable formula lets you customize color intensity
- Creates a natural flush finish
- Long-lasting, transfer-resistant stain
- Infused with hyaluronic acid for hydration
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Premium beauty essentials at better-than-expected prices.
Popular shade availability may be limited.
Frequently asked questions
How do I use this blush tint?
Apply a small amount to cheeks or lips, then blend quickly with fingers, a brush, or a sponge. Add another layer if you want more color.
Is the color buildable?
Yes. The formula is designed to be blendable and buildable, so you can create a sheer tint or a more noticeable flush.
Can it be used on both lips and cheeks?
Yes. This is a multi-use lip and cheek tint made for both areas.
What finish does it have?
It delivers a natural flush finish with a sheer wash of color.
Does it contain hyaluronic acid?
Yes. The formula is infused with hyaluronic acid to help provide hydration to skin and lips.
Is it vegan and cruelty-free?
Yes. e.l.f. states this product is 100% vegan, cruelty-free, and Leaping Bunny Certified.
